Liu Xianping’s granddaughter is one of five recent college grads who created Yuekou, a female fashion store.

We thought it was fun so we started shooting.

Xianping’s photos made it to the store’s website shortly after.

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The pictures have since gone viral, and online sales are booming.

Since his modeling debut, online sales have increased fivefold.

Modelling for the store is helping my granddaughter and I have nothing to lose.

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We were very happy on the day of the shooting.

Im very old and all that I care about is to be happy.

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