In case you somehow missed it, the TikTok revolution is here.
It was the most downloaded app in 2020, with anestimated 1.1 billion monthly active usersas of early 2021.
But what if you dont have the slightest clue how to TikTok?
Weve compiled a few basic TikTok video creation tips to get you started.
Use these to generate your own content ideas.
Dont:Theres a lot of questionable content sharing on TikTok.
But dont copy others content ideas without giving credit.
Also search hashtag #trendalert or #tiktokmarketing to find videos from marketing experts who explain current trends.
With all the legit professional dancers on the app, attempting a dance trend yourself can be intimidating.
But you dont need to be Shakira, promise.
Your take on dance trends can be silly, awkward, oralongside a kid or older family memberendearing.
Dont:Worry about looking perfect on TikTokthis is not the app for that.
Its all about relatability.
Many popular creators regularly show their goofy, vulnerable, and even their insecure sides.
Remember to checkwhenthe videos were posted.
It helps to get in on trending sounds early, when they have fewer than 30,000 - 50,000 videos.
Dont:Use the exact words of other videos (theyve been seen before).
Always ask: How can I make this trend unique tome?
you could even pair audiowithyour own voice.
Hit + and record what you want to say first.
Its automatically set to 15 seconds for a reason: Short videos reign supreme.
One of the key metrics the TikTok algorithm uses is watch time.
(Caveat: Certain creators aresoengaging, they can pull off longer videos from the get-go and be successful.
But its a risk for new creators.
Start short and experiment with longer videos as your audience grows.)
Dont:Give viewers reason to scroll.
Make every second watchable.
3 Tips for More Energy or Life With a Toddler).
Play around with fonts and font colors, as well as text placement and duration.
Hell, theyre so effective, evenTaylor Swift uses them.
What does that leave?
Only the top two-thirds (left-side) of your screen unobstructed!
Take this into consideration and frame the subject appropriately before filming.
Dont:Use landscape orientation for your video.
TikTok is optimized for vertical videos, and nearly everyone watching will be on their smartphone.
Portrait is the way to go.
Whether to use trending hashtags is its own lengthy post for another day.
(In short: Theymayamplify your videos reach.
Dont:Use too many hashtags.
Above all, have fun.
If Facebook is your grandpa; TikTok is your wild cousin visiting for the weekend.
Go crush some trends before they leave.
