Local residents of Russias third largest city has begun calling the lake Siberian Maldives.
Aside from the casual selfies, some have hired professional photographers for fashion and wedding shoots.
There have been organized tours to the lake as well.
One woman who filmed a dreamy video on the lake soon paid a price.
After visiting, my face was covered with a small rash,she said.
She also complained of a dry throat and nose.
Other visitors say that the soles of sandals flake off after walking along the water line.
The water, many say, smells of strong detergent.
Built in the 1970s, the power plant is largest of its kind in Siberia.
Photo credit:sup_novosibirsk/Instagram
Photo credit:ekaterinaaaaks/Instagram
Photo credit: Ilnar Salakhiev/AP Photo
