People look forward to it for months, and in summer they spend weeks and weeks preparing for it.
Huge floats are made of wire, cardboard and papier-mache and entirely covered in dahlias in intricate designs.
Twenty gigantic flower sculptures took over the town on Sunday, mesmerizing thousands of spectators, young and old.
From statuesque Esher-like floats, to playful designs about funfairs.
This years winning float was titled Gekkengoud by Laer-Akkermolen, designed by Steven van Erck and Stefan van Steen.
A float about the Aztec ruler that had himself gilded.
The Spanish believed that whoever looked at him would slowly become mad.
Oro Loco they called it, maddening gold.
We have a handful of pictures from this years event.
Photos by Niels Braspenning and Malou Evers.