This practice happens so much, there’s a name for it: sherlocking.
It refers to Apple’s search app, Sherlock, which took features from the third-party search app Watson.
With every major iOS and macOS update, Apple introduces features that threaten or effectively replace independent programs.
This year, there are eight such apps and categories clearly in the crosshairs.
For any PC users moving to Mac for the first time, apps like Magnet were amust.
That is, until WWDC, when Apple casually revealed its new window management system for the Mac.
But that simple system takes care of the majority of functions people turn to macOS window management utilities for.
But when it comes to manually pulling up your credentials, having a full-fledged app definitely improves the experience.
However, beyond these much-needed changes, it’s still a pretty simple experience.
TapeACall
Recording phone calls hassuckedon iOS.
That leaves a sizable market for apps like TapeACall to keep marketing to.
(Fingers crossed for a price cut, though.)
Newji
Apple Intelligence is generative AI, which means ithasto have anAI artcomponent.
Among those new features is the ability to generate new emojis to share in chats.
That’s kind of a bummer for apps likeNewji, though.
Luckily for Newji, Apple Intelligence is slow-going, and won’t be available onmostiPhonesat least for now.
So, the company has some time before more people start buying Apple Intelligence-compatible iPhones.
you’re able to even create your own routes, if you want.
Sounds suspiciously similar to AllTrails, doesn’t it?
This will be one to watch.
Otter.ai
Transcriptions are another non-Apple Intelligence feature coming to Apple devices this year.
(Still powered by AI though.)
Of course, it’s a big perk of services likeOtter.ai, too.
For one, Bezel requires a cable, while macOS supports wireless iPhone mirroring.
Meanwhile, Apple’s screen mirroring feature is free with an update to macOS 15 on any supported Mac.
It’s definitely a tough situation for Bezel.