I have eaten a lot of veggie burgers in my day.
So I get why products like theImpossible Burgerand theBeyond Burgerneed to exist.
Were living in a world where were eating more meat than can be sustainably produced.
(I am deliberately avoidingPollans new stuffbecause I dont want to be tempted tomicrodose.)
But,and most importantly, were living in a world where hamburgers are delicious.
Its also why I tried both the Impossible Burger and the Beyond Burger.
Heres how they compared.
I did get a slice of cheese.
Nor by its taste.
Dear readers,this thing tasted like meat.
Or,as Impossible Burger puts it: meat from cows.
Dear readers, this thing tasted like meat.
It didnt just taste like meat (from cows).
I would absolutely eat this again.
In fact, I already want another one.
Beyond Burger
My Beyond Burger looked like a veggie burger.
(Mine did not.)
The patty was thicker.
The bun included multiple grains.
They left off the onions but didnt forget to include the other vegetables.
I did enjoy my Beyond Burger.
Id eat it again.
But it didnt taste like meat.
At best, the Beyond Burger tastes like a veggie burger wearing a meat costume.
At best, the Beyond Burger tastes like a veggie burger wearing a meat costume.
Its trying really, really hard.
On the plus side, the Beyond Burger provided a more complex eating experience than the Impossible Burger did.
The Beyond Burger is the kind of burger that demands to be chewed.
Lingered over, maybe, as you and your friends enjoy a beer or three on the patio.
But Impossible has arguably the greater soft power based on something simpler: It tastes more like animal meat.
However, Id recommend you try them both and decide for yourself which one you prefer.
After all, Beyond and Impossible share the same goal: to convince consumers to eat less meat overall.
So go ahead and order that fake-meat burger.
I bet youll like it enough to want to eat another one.