Each of these models in the image gallery below is wearing a helmet.
Can you see it?
Hovding is a discreet collar that the cyclist wears around the neck.
The collar contains a folded airbag which is visible only at a collision.
Release mechanism is controlled by sensors that register abnormal movements of the rider in an accident.
Watch the video after the images for a demonstration.
TheHovdingwill cost you a cool $446.
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[viaDavid Report]
