Are you ready to make a ton of money and sell a ton of shakes?

It wont be an easy path, but people trying to succeed in this business are everywhere these days.

Youve got a ton of fresh customers ready to hear your pitch.

Sometimes evil is justified, and other times, knowing evil means knowing how to beat it.

Check out our evil week tag page.

Youll have to be careful, of course.

So far, so good.

Then your business goal is really just to pull people into the system, shakes be damned.

Ready to navigate those tricky waters?

Grab your blender and lets begin.

How do you get away with this?

Not by comparing your powder to that 50-cent garbage.

See, doesnt a delicious shake sound better than that?

Just hope your customers dont get too nosey asking what you mean by nutrition.

Really, yourejust selling protein powderwith just enough ground-up fancy foods to provide a few vitamins.

Instead, hone your sales pitch so people will feel good about themselves for buying your shakes.

If they want to lose weight, its a tool to do just that.

Are they too busy to make breakfast every morning?

Who isnt, right?

Your shake product is a perfect solution!

Most people like the idea of losing weight, so thats a good place to start.

If youve lost weight drinking these shakes, or can point to somebody who has, youre golden.

If they find the shakes a handy way to abide by your nutrition advice, then so be it.

Turn Customers Into Sellers

Heres where we get to the heart of a pyramid scheme.

If you set it upvery carefully, it can even qualify as a legal multi-level marketing business.

The idea is this.

You want to recruitsellers.

So you get them on board by offering discounts, commissions, or both.

No matter what they do, you better see to it theyre sending plenty of business your way.

you’re able to get a still deeper discountby buying more product.

If this sounds complicated, great.

You dont really want the average customer to fully understand how the system works.

Just tell them youll explain it more as they work their way up.

You guys are the top of the pyramid.

Everybody below you makes next to nothing.

Herbalife saysthe average seller makes $245 per year, and thats anoptimistic estimate.

And they arent exactly selling shakes.

The exact way you bilk people out of their money is up to you.

Are you going to let that stop you?

Come on, its evil week.

Illustration by Sam Woolley.