Well talk about the contest in a minute, but first lets talk about the new flavor.

Its called Firework, and theres popping candy in it.

Youll like it if you like popping candy.

You wont like it if you dont.

So, here you go.

Heres some cookie-creating advice from an experienced Oreo journalist.

Think about others:This is not about you.

This is about winning.

Pick something that will get the attention of and appeal to the most amount of people.

Dont be too seasonally specific:What youre aiming for here is broad appeal.

Aim for something that will grab attention and be relevant year round.

Be just weird enough:Look, the Swedish Fish Oreo was disgusting, but people purchased it.

They didnt re-purchase it, but they purchased it at least once just because they had to know.

Your job is to strike a balance between what the heck?

Dont forget the cookie:The best novelty Oreos are those that have a special cremeanda special cookie.

You know what would have made the root beer float Oreo amazing?

A little extra vanilla in the cookie, to mimic the implied ice cream.

Some vanilla bean-punch in flecks would have gone a long way too, appearance-wise.

Experiment:You may not have a flavor laboratory in your home, but you have a kitchen.

Grab some currently extant Oreos andstart smearing stuff on them.

Add a little balsamic to the chocolate strawberry Oreo, if thats still around.

Mix espresso powder or ground chiles into the chocolate creme.

Open your pantry, spice cabinet, and fridge for inspiration, and test test test.

Once youve perfect your creation, send it in.

Now go forth, my cookie geniuses, go forth and make me proud with your delicious creations.

Just remember me when youre famous.

Thats all I ask.