Fashionista.com calls Birchbox the indisputable OG of the beauty subscription box phenomenon.
Katia lives in NYC with her husband and twin boys.
This is how she works.
Im from El Paso, Texas.
I didnt grow up with any comprehension of the beauty industry or entrepreneurship.
What apps, software, or tools cant you live without?
At work I rely heavily on Google Docsits so valuable for collaborating and sharing different perspectives.
Whats your workspace setup like?
Our office is very open and I sit right in the center.
Whats your best time-saving shortcut or life hack?
Whats your favorite to-do list manager?
What everyday thing are you better at than everyone else?
I would say I have an unusual level of excitement for the unexpected.
Im very intellectually stimulated by the hard things and managing in uncertainty.
Im calm and happy in that state, instead of being unsettled.
What do you listen to while you work?
Got a favorite playlist?
Or do you prefer silence?
I love to listen to podcasts on my way to work thoughmy current favorites areReply AllandPlanet Money.
What are you currently reading?
Or whats something youd recommend?
I just finished two great novels:Castle of WaterandNever Let Me Go.
I also always read the latest fromWait But Why.
How do you recharge?
What do you do when you want to forget about work?
I meditate, play with my kids, talk to my loved ones and cook dinner with my husband.
Whats your sleep routine like?
Are you a night owl or early riser?
Fill in the blank: Id love to see _________ answer these same questions.
Beth Comstock
Whats the best advice youve ever received?
Staying in the game is such a huge part of winning the gameso many people tap out.
This interview has been lightly edited for clarity.
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