Sirita Wright is on a mission.
Cannabis laws are changing rapidly, which means that entrepreneurs are turning their attention toward the booming industry.
Currently, however, the majority of cannabis business owners arewhitea fact that Sirita wants to help change.
As she said in anNBC interview, I am unapologetic.
This is how she works.
I moved to NYC in 2005 while finishing undergrad at Marymount University in Arlington, VA.
I was studying Fashion Merchandising and moved to NYC to intern in the fashion department at VIBE magazine.
In 2014 I became the Social Media Manager atBlack Enterprise.
At the end of 2016, we applied to a seed-stage cannabis accelerator called Canopy Boulder.
Take us through a recent workday.
Besides your phone, what apps, gadgets, or tools cant you live without?
Whats your workspace setup like?
I spent a lot of time in there so it needs to give me a great feeling.
How have the changing laws around cannabis affected your business?
My co-founders are amazing women who are so badass and get shit done.
When we get in the flow and start executing on our ideas, our business flourishes.
We continue to learn and grow and pivot when necessary.
How do you keep track of what you have to do?
I layer tools to help me stay on track.
I have weekly and monthly Trello boards and all of my calendars are synced to one main calendar.
I set my schedule weekly and look at my calendar daily.
I am a big believer in time blocking, batching tasks and using productivity tools like thePomodoro chrome extension.
How do you recharge or take a break?
I really love being out in nature.
One of my favorite places to visit is the Brooklyn Botanical Garden.
I think its a magical place.
Everyone there is happy and smiling.
Whats your favorite side project?
My favorite side project right now is my marketing podcastSavage Media.
Its really common-sense marketing for entrepreneurs and creatives.
What are you currently reading, or what do you recommend?
I am currently readingThis is Marketingby the GOAT Seth Godin, and re-readingThe Value in the Valleyby Iyanla Vanzant.
Whats the best advice youve ever received?
Keep it cute or put it on mute.
