Not to be out-done byDeepseek, OpenAI is launching a newDeep Research feature in ChatGPT.

According to OpenAI, Deep Research is capable of producing detailed reports matching the level of a research analyst.

In a layperson’s terms, it browses and interprets the internet for you.

Pass rate for Deep Research models.

You give it a detailed prompt, after which it’ll ask some clarifying questions.

Then, it will go and do its own thing in the background.

Think of this as the bot’s citations, but it also explains its “thought process.”

Expert level Chemistry Research in OpenAI Deep Research.

A smaller, more efficient model will be rolled out in the coming months, as well.

But OpenAI says that it can be equally useful for consumers too.

OpenAI gave an example of how Deep Research can help perform hyper-personalized research for big shopping decisions.

Things like helping you decide between cars, furniture, appliances, or electronics.

The company says it can be used to understand extremely niche and specific problems via scientific studies and journals.

According to OpenAI, this task helped save 4 hours of time.

Deep Research scored 26.6% accuracy, the highest score yet on the text.

By comparison, DeepSeek-R-1 scored 9.4%, and GPT-4o managed just 3.3%.

Update 2/26: Added information about ChatGPT Deep Research coming to additional ChatGPT plans.