The Trillion Dollar Campaign
They designed an outdoor advertising campaign that threw away trillion dollar notes with a message. Bundles of cash were mailed to media personalities. The newspapers contact details were printed on bank notes and attached to posters whereverThe Zimbabweanwas sold. Though Mbanga was released, he faced several life threats in Zimbabwe and therefore fled to Europe. Within a year, the newspapers circulation dropped from 150,000 to 30,000. At wits end, Mbanga approached Johannesburg-based advertising agencyTBWA Hunt Lascarisin search of a solution....