He did not expect to uncover much we did not already know.
They just want to play.
But its how they play that seemed to differ from country to country.
Galimberti found that children in richer countries were more possessive with their toys.
In poor countries, it was much easier.
Even if they only had two or three toys, they didnt really care.
In Africa, the kids would mostly play with their friends outside.
Working for Toy Stories, Galimberti learned as much about the parents as he learned about the children.