In a survey conducted in 2011 among the citys 11 million residents, 70 percent found the ban beneficial.
But now my reference is an art deco building that was covered [by the massive sign].
So you start getting new references in the city.
The citys now got new language, a new identity.
PhotographerTony de Marcodocumented the transformation the city underwent in 2007 in a sequence of images published on Flickr.
Sources:Newdream,Businessweek,Adbusters,Economist
