But is social media influencer marketing actually worth it?
And if so, how do you go about finding and vetting one?
Heres what you oughta know.
What does social media influencer marketing involve?
In fact,a report by Business Insiderindicated that its likely to become $15 billion industry by 2022.
But is it worth the investment?
Lets take a look.
How much does social media influencer marketing cost?
What does the fee structure look like?
What about return on investment?
Like the payments themselves, ROI can take multiple forms.
How do you find and vet social media influencers?
Generally, there are three main ways to find social media influencers in a particular niche, Donets explains.
One involves hiring an agency that specializes in influencer marketing.
Another is using platforms like upfluence.com or influence.com that connect influencers with businesses.
), Donet says.
One way to do this is to look at their engagements.
Are their responses specific?
To use Vales example: thats an incredible jumper, I love the blue bits!
is a lot more telling than something vague like WOW!
The latter could be an indication the response has been automated and the follower isnt a real person.
Are they already working with other brands, and if so, how are those posts performing?
Based on their other posts, would you be happy if your product was featured in those photos?
Does this persons values seem to match your brands?
Doing this research now will save hassle later, he adds.
So, are social media influencers worth it?
Carter, Crain, and Vale each see value in social media influencer marketing.
Influencers know their audiences, can bring products to life in new and creative ways, Carter says.
And they do it quicklyespecially given the changes brands have had to make because of Covid restrictions.
