Full of personality, our smiling logo signals humanity and intelligence.
We always use it with confidence.
It’s what makes us feel uniquely LG, the company declares on itscorporate website.
Smile of Silla
The Silla Kingdom occupied the southern and central regions of the Korean Peninsula.
Silla was the earliest of the three kingdoms and initially the smallest and weakest.
In 503, the kingdom changed its name from Saro to Silla.
However, internal conflicts and external threats, particularly from the rising Goryeo Kingdom, gradually weakened Sillas monarchy.
The kingdom was peacefully absorbed into Goryeo, ushering in a unified Korean state under Goryeo rule.
Sometime between 1935 and 1940, the collector, Tanaka, took the tile to Japan.
Osaka remained in charge of the museum until Koreas liberation in 1945, after which he returned to Japan.
Park persuaded his former mentor to convince Tanaka to return the artifact.
Tanaka eventually agreed to return the tile to Korea.
A promotional campaign for Lucky toothpaste and Lucky soap.
It also ventured into construction, securities, distribution, insurance, and other service sectors.
As part of its continued growth, Lucky and Goldstar merged in 1983, forming Lucky Goldstar.
It remains a recognizable symbol of quality and innovation worldwide.
