Prior to the market crash, sales had been booming for the American automobile manufacturer, Studebaker.
The company barely survived the depression.
The chairman of the board committed suicide.
The President was one of their premier models.
The model measured over forty feet long and fourteen feet tall.
It weighed over 5.5 tons and had a body constructed of white pine.
The wheels, supplied by the Firestone Tire and Rubber Company, measured seven foot across.
The car also appeared in a ten-minute-long Studebakerpromotional filmentitledWild Flowers.
Unfortunately, few measures where taken to protect the all-wood construction from the ravages of the harsh winter.
Studebakers fascination with enormous vehicles didnt die with the wooden President.
The car was dismantled after the exhibition ended.
