A new kind of swimwear trend is sweeping the Chinese beaches in Qingdao in eastern China’s Shandong province.
Unlike in western culture, women in Asian countries dont like to get a tan particularly in the face.
Tan is often seen as a connection to outdoor work and peasantry who toil in the sun.
Drugstore shelves across Asia bulge with rows of creams and cosmetic thatpromises natural-looking fair hue.
