A new museum is set to open in Sweden that hopes to make this right.
Dr. Samuel West holding the Nokia N-Gage.
Like, there’s no going back, Dr. West toldNPR.
The purpose of the museum, Dr.West says, is to show that innovation requires failure.
If you are afraid of failure, then we can’t innovate, he said.
Every item provides unique insight into the risky business of innovation, themuseum’s websitesays.
The Twitter Peek, a rig for tweeting, launched in 2008.
Frozen beef lasagna from a toothpaste company.
The Harley-Davidson’s fragrance, according to Dr. Samuel West, was a “total flop.
Apple Newton, an early PDA.
Trump: The Game was released in 1989, based on buying and selling properties.
The Sony Betamax video cassette player, which lost the format war to its rival, VHS.
Coca-Cola BlaK was a coffee-flavored version of the soft drink, launched in 2006.
Bic for Her pen, which was discontinued at the end of 2016.
Kodak pioneered the digital camera in the 1990s but failed to market it.