The French newspaper,La Bougie du Sapeur,has been publishing for the last 40 years.
Yet, there has been only eleven issues so far.
Because its published only on Leap Day, i.e., 29th of February.
“We talk about Brexit, we talk about ecology, we talk about subjects that last.
We’re a serious press,” he says ironically.
But the further you go in the newspaper, the lighter the subjects become such as entertainment and sport.
They also have a section called Last Minute, which is ironic, given the periodicity of the newspaper.
Jean d’Indy holding a bundle of 2016s issue of the newspaper.
Photo: Cyril Small / JDD
The essence of this newspaper with its unusual periodicity is obviously humor.
The high number of sales have allowed this newspaper to survive without using advertising to finance its issues.
References:# La depeche,https://www.ladepeche.fr/2020/02/28/on-vous-presente-la-bougie-du-sapeur-le-journal-qui-eclaire-les-kiosques-tous-les-29-fevrier,8762768.php# Le dauphine,https://www.ledauphine.com/france-monde/2020/02/29/la-bougie-du-sapeur-seul-quotidien-publie-tous-les-4-ans-est-en-kiosque
