The rap war between Kendrick Lamar and Drake seems like its over.

The winner by unanimous decision: Kendrick Lamar.

But the beef is so culturally all-encompassing that even the secondary drama is going viral this week.

Let me break it down for you.

What is BBL Drizzy?

the BBL part of the title refers to Drake having supposedly undergone Brazilian butt-lift surgery.

It all went viral, and literally the entire world started recording songs that attack Drake.

YouTube rapper Packgods take.

Jokey YouTube rapper Yukons version.

Japanese version of BBL Drizzy.

A harp version of BBL Drizzy.

Kendrick vs. Drake feud encouraging literacy?

All wars have unintended consequence, and this one might be resulting in literacy.

C., a teacher with a TikTok account.

Theyre finding subtle quadruple entendres and explaining them eloquently to their peers.

Ina followup video, they explains “When we hate on them, they make money.

When we praise them, they make money.

But when we block their social media accounts and completely forget their names, they lose it all.

Online activism doesnt have a great track record.

Maybe Im cynical, but I dont see that happening in large enough numbers to matter.

If even amillionfollowers blocked Taylor Swift because of this campaign, shed have 282 million left.

And thatsjust on Instagram.

Without commenting on the specifics of Middle East politics, the whole thing has a #Kony2012 vibe.

Herd foresees a future where each user has an AI wingman/woman to help them connect.

There is a world where your dating concierge could go and date for you with another dating concierge.

And then you dont have to talk to 600 people, Herd said.

Not in a general sense, but aspecificepisode: season 4, episode 4, Hang the DJ.

Whats the deal with Pickle Dr. Pepper?

My stomach is turning thinking about it, but I havent tried it, so how can I say?

Judging by the response videos,peopleseem tolikeit.People down south, mainly.

I’m still not convinced.

It could be an elaborate prank designed to get me to drink something gross.

My favorite Gen-Z phrase ever: Thats shit from a butt.

Case-in-point: Thats shit from a butt.

A song you dont like?

Shit from a butt.

Jerry Seinfelds new Netflix movie?

Shit from a butt.

Putting pickles in Dr. Pepper?

Shit from a butt.