The stunningly white sand here is not natural.
This is the Solvay chemical plant.
Solvay is a Belgium company founded in 1864 by industrialist and politician Ernest Solvay.
This new town was named Rosignano Solvay.
But the paradise is only an illusion.
Photo credit:Alessandro Scarcella/Flickr
Unfortunately, there is not enough awareness about the problem.
There are no signs near the beach explaining the situation to the bathers.
Instead Spiagge Bianche is promoted as a tourist attraction, safe for swimming and bathing.
The ditch that discharges chemical waste from the factory to the sea.
