They designed an outdoor advertising campaign that threw away trillion dollar notes with a message.
Bundles of cash were mailed to media personalities.
The newspapers contact details were printed on bank notes and attached to posters whereverThe Zimbabweanwas sold.
Though Mbanga was released, he faced several life threats in Zimbabwe and therefore fled to Europe.
Within a year, the newspapers circulation dropped from 150,000 to 30,000.
At wits end, Mbanga approached Johannesburg-based advertising agencyTBWA Hunt Lascarisin search of a solution.
Meanwhile, Zimbabwes national economy was under crisis.
The land reform policies of 1990 hit hard on the countrys economic and social scene.
Mugabe added fuel to it by authorizing Zimbabwean troops to fight in the second Congo war.
Zimbabwes original currency consisted of six denominations in paper notes ranging from Z$2 to Z$20.
As the inflation rose, larger bills were needed to pay for menial amounts.
Zimbabwes notorious 100 trillion dollar notes are currently on permanent exhibit at the British museum in London.
Photo credit:The Zimbabwean
