Most of the items mentioned were always popular, but experienced an all-time high this year.
Far more interesting to me were individual products from those categories that experienced tremendous search spikes.
Cosmetics Halo Glow Liquid Filter, a makeup highlighter, saw searches explode by 5000%.
Searches for kids lamps were up by 95%.
Searches for kids' scooters went up almost 100%Google recommends thisPlaydoh pizza delivery scooter.
If you havent heard of Tonies yet, you will.
Searches for this playset were up 5000% this year.
There are tons of Toniebox starter sets like thisCat in the Hatversion.
If youre looking for a classic, theVermont Teddy Bearis the most searched-for bear, every year.
Searches for small portable speakers increased by 75% this year, and my favorite is theSonos Roam 2.
ThePlaystation Portal Remotewas, unsurprisingly, popular this year.
LEGO is perpetually one of the most popular toy searchesGoogle recommended thisTuxedo Catkit.
Amp up your picnics with abackpack cooler, which went up 60% in search volume.
Beauty and spa products
In addition to the e.l.f.
Searches for sleeping lip masks like thisoneby Burt’s Bees increased 70%.
“Skincare for men” also saw a huge boost, so consider products likeKiehl’s Facial Fuelfor men.
The same is true of “unisex fragrances” likeMaison Margiela.
Searches increased 50% this year for this particular model.
The entirelistof all 100 recommendations can be seen on the Google blog.
