There are three high-profile examples of this just from the past week or so.

But the assumption is some company or person made a deepfake of Tom Hanks to sell a dental product.

But Mr. Hanks was far from the only celebrity this week to deal with a deepfake issue.

Whoever made this one took care to make Mr.

Beast seem more expressive as he spoke, in an attempt to make the whole interaction seem more natural.

I think that could be effective for some, but, again, its not 100%.

Watching the video knowing its fake brings all the imperfections to the surface.

Deepfakes are only going to keep improving, aiming for the ultimate goal of being indistinguishable from real video.

This tech can even translate your speech and dub over it in real time,in your voice.

At this point, the best deepfakes are audio-only, and even then they still have their accuracy problems.

But what happens when a bad actor can make a fake Mr.

Beast ad that most people fall for?

Imagine a truly convincing Mr. Maybe the contest will be held inside a Mr.

Beast app, which actually installs malware on your gear.

Of course, there are more frightening scenarios to consider.

Were approaching a presidential election next year.

How good will deepfake technology get by November 2024?

Or maybe one of Donald Trump telling his supporters to show up armed to the polls?

Eye and mouth movements will appear strange, for one.

Look at that Mr. And while they matched the lip movements well, many deepfakes arent good at that yet.

Many of these videos appear in very poor quality as well.

Thats because increasing the resolution reveals how janky the video is.

A healthy dose of skepticism goes a long way on the internet.

Now that generative AI is taking over, dial up the skepticism as much as you might.