Rhiannon Ragland has never been particularly interested in building her own social media presence.

Brennathats Brennag33 on TikTokhas nearly 280,000 followers.

My mom knows everything I post and follows me.

What Parents Need to Know About TikTok

She has actually been in quite a few of my videos.

So you do see those kinds of digital cues that will demonstrate whats going on behind the scenes.

Popular teenage TikTokers have been featured inThe New York Timesand performed at theNBA All-Star Game.

How to Introduce Your Kid to the Wild World of Social Media

But anything so popular is susceptible to attempted monetization.

I started getting requests for different songs to use and different dances to do, Brenna said.

I also had some companies reach out to me to help promote their brand.

And then theres the oversharing.

Theres this intense need to be visible, but also a need to protect themselves.

In the literature, thats sometimes called an authenticity bind.

But even before the COVID-19 outbreak, TikTok had stepped in as the latest digital replacement for face-to-face interaction.

The social aspects of the app are the biggest appeal for Brenna.

I spend a lot more time searching for new ideas and making friends through the app.

Larger followings mean more interactions, and responding takes more time.

So setting limits on equipment time is important to ensure that volume doesnt overwhelm their other responsibilities.

Overall, Tong recommends parents simply make the effort to understand the platforms and technologies their kids are using.

I really think that parents should educate themselves, she says.

Its just part of modern parenting.

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