Thanks, M1 chip.

I dontreallyneed a new iPad, but, do I?

Lets start small and go big.

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Enjoy your fancier iPhonebut man, that purpledoeslook good.

Pre-orders for the new-hued gear startFriday, April 23and theyll start shippingApril 30.

Find your stuff with AirTags

Apples oft-rumored tracking devices are finally herewell, almost.

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Each AirTag will start at$29, with a$99four-pack giving you a bit of a discount.

Bougie Hermes versionsare also available, starting at $299.

And the touch-enabled clickpad even supports rotational gestures for scrubbing through your content.

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Pre-order the all-newApple TV 4KonApril 30, and itll start shipping in thelatter half of May.

Turn your office into a iMac rainbow

I love the new iMac colors.

What can I say; people like colors.

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Ill drool over the hardware, too.

Honestly, I think that $1,499 iMac is the sweet spot.

That $1,300 iMac feels like a suckers buy.

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And, yes, the oft-rumored 12-core M1 iMac is not to beat least, not yet.

Pre-orders forApples iMacsstartApril 30, and the desktops will start shipping in the latter half ofMay.

(Aspiring Binging with Babish-style YouTube chefs will love that one, no doubt.)

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Pre-orders for Apples iPad Pro startApril 30, and the tablets will start shipping in the latter half ofMay.

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