It was the first capitalistic product to gain entry into the communist market.
Bottles of Soviet Pepsi at a Moscow-based plant, 1991.
The American National Exhibition was organized to promote American art, fashion, cars, and capitalism.
You plan to outstrip us, particularly in the production of consumer goods.
Richard Nixon and Nikita Khrushchev at the infamous Kitchen Debate.
Khrushchev declared that the one made with Russian water was clearly superior and quite refreshing.
It eventually catapulted Kendall from an executive at the Pepsi-Cola Corporation to the companys CEO in 1965.
Kendall did play a larger role in the events of 1959 than the photos implied.
As a result, Kendall had to use an alternative method of paymentthe good old barter system.
The company would profit only from vodka sales in the US.
It was not to receive any benefit from Pepsi sales in the Soviet Union.
A salesman shows a bottle of Stolichnaya vodka.
What about decommissioned warships?
the Soviet Union suggested.
Some joked that at that point in time Pepsi owned the worlds sixth largest Navy.
On the contrary, these vessels were hardly sea worthy.
Pepsi quickly sold them for scrap.
Each submarine fetched them $150,000.
Bushs national security adviser.
Workers inspect Pepsi bottles at a bottling plant somewhere in the Soviet Union.
The deal would have doubled PepsiCos sale of its sugary drink in Russia to nearly a billion dollars.
A year later, the Soviet Union broke up and the deal fell though.
Pepsi now sells less than many domestic beverages.
Teenagers celebrate the end of school, Moscow, 1981.
Photo: Ivan Vtorov
A Pepsi stand in Moscow, 1983.
